Marjatta Metsovaara's beloved prints re-enter production

25/11/2015 Comments:
Marjatta Metsovaara's beloved prints re-enter production

Vallila is delighted to announce that its spring/summer 2016 collection will include a number of prints created decades ago by beloved Finnish textile artist Marjatta Metsovaara (1927–2014). Six of her prints will re-enter production in a total of 15 different colour schemes on cloth.

Aalto, Elle, Liliana, Miranda, Päivänkakkara (Daisy) and Valmu (Poppy). Prints that bring back memories – of a treasured childhood, a first home, mother’s dining table or grandma’s house. These prints are part and parcel of Finnish textile art history, and their creator, textile artist Marjatta Metsovaara, ranks among the great names of Finnish fabric design. Vallila will introduce the six named prints in a total of 15 colour schemes as part of its spring/summer 2016 collection.

A masterful user of colours and an iconic print designer of her era

Marjatta Metsovaara’s roots lay in the family-owned textile company where she developed a passion for design in childhood and which started her on the path to a life-long career in fabric design. She graduated from the Institute of Industrial Arts in 1949 where she had demonstrated insight and innovation in the way she used materials; under the post-war austerity conditions, she made ingenious use of paper, for example, in her textiles.